|
Say It With Fewer Words, Reducing Your Hour-Long
Speech
by Patricia Fripp, CSP, CPAE
You've got a great, major presentation, and suddenly you're asked
if you can
get your message across in five minutes! Don't panic. For today's
television
generation, sound bites can be more powerful than lengthy
dissertations.
Here's how to compress your speech without losing impact.
- Don't apologize or mention that you usually have much more
time. Be
confident that you can communicate in five minutes.
- Begin fast. Start with a an attention-getting statement such
as, "Your job
won't exist five years from now," or "In the next 5 minutes I want to
convince
you the best action you can take is..."
- Use a strongly visual story. Illustrate your points -- how it
is now, how
it will or could be -- with a story so vivid that the audience can
"see" it.
- Divide your 5 minutes into three parts. Present a problem, a
payoff, and
your point of view: "The number one piece of advice I can give you
today
is...," your story illustrates your idea and your walk away line could
be what
will happen if they do what you suggest!
(231 words)
Patricia Fripp CSP, CPAE is a San Francisco-based executive
speech coach and award-winnning professional
speaker. She is the author of Get
What You Want!, Make
It, So You Don't Have to Fake It!, and Past-President
of the National
Speakers Association. She can be reached at: PFripp@Fripp.com, 1-800 634-3035, http://www.fripp.com
We offer this article on a nonexclusive basis. You may reprint or repost this material as long as Patricia Fripp's name and contact information is included. PFripp@Fripp.com, 1-800 634-3035, http://www.fripp.com
Patricia Fripp offers both one-on-one and group speech coaching for individuals, leaders and sales teams for success through better speaking skills: http://www.executivespeechcoach.com Patricia Fripp's great audio and videos programs can help you speak more effectively: http://www.fripp.com/publicspeakingresources
If you are a business executive who wants to get paid for your knowledge, or a professional speaker who needs innovative marketing and strategy insight, you need The Odd Couple®: http://www.fripp.com/oddcouple.html
Learn the confidence and skill you need for public speaking success!
|
